Earning the trust of younger generations has become the critical factor for success in a crowded digital world, alongside the need for visibility. In today’s fragmented digital landscape, capturing the…
Esports in Bangladesh has crossed a line that once looked impossible. On 13 July, the Ministry of Youth and Sports issued a gazette officially recognising esports as a sport. That…
The average consumer receives between 3,000 and 10,000 commercial messages every single day. These messages can influence us to buy products we need or solve problems we didn’t even realise…
Introduction In May 2025, Bangladesh embarked on a bold macroeconomic experiment transitioning from a crawling peg system to a floating exchange rate system. This decision, spurred by external pressure and…
Google Doodles, launched by Google co-founders Larry Page and Sergey Brin in 1998, sparked controversy. Marketing textbooks have instructed the IT behemoth to maintain consistent corporate branding at all times.…
Podcasting has shifted from a fringe medium to a central part of many content strategies. What began as a casual format with a niche audience now serves as an obvious…
In modern workplaces, productivity performance is now nearly as significant as actual productivity. Employees are increasingly feigning busyness in both remote and office settings—not because they are lazy, but rather…
Throughout my life, I have been a 'jack of all trades, master of none.' My never-ending desire to explore many interests has been a significant cause of stress and has…
You sleep at night thinking that you will get up early the next morning, go to the gym, eat food, and get to work on time. After that, real life…
As a young professional, Zohra often feels cluttered with overwhelming thoughts at work. While she aspires to become one of the best performers in the organisation, the constant worrying about…
Remember those erasers we were crazy over back in school days? The ones that came in the shapes of burgers, french fries, fruits, or sometimes dolls? Those products may pass…
Background Bangladesh Brand Forum has been one of the important parts of my life since 2014. It’s been almost 9 years since I have been working here. From being an…
In today's fast-paced business world, communication is key. And with the rise of remote work, video conferencing has become an essential tool for keeping teams connected and productive. But what…
The corporate realm right now is filled with buzzwords of many kinds. These are a direct result of the impact certain activities have in concurrent society. With repeated usage of…
In recent times, workplaces have faced innumerable challenges, including the pandemic outbreak, unstable economic conditions, the great resignation wave, etc. From working at the office to working from home and…