ADVERTS That Are Diverted: How Influencers Are Changing the Advertising Game

Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…

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Stand Out in a Sea of Ads: The Rise of Cash-Back Offers and Item-Level Promotions

Advertising has become so mainstream and widespread in modern society and business that it has become an uphill battle for brands to stand out from the dime-a-dozen advertising blades that…

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Finding New Ways that Does Not Feel Interrupting; that’s the Role of Creativity in Advertising

Per Pederson on Creativity & Advertising Per Pederson, Deputy Worldwide CCO of Grey Global Group,recently visited Dhaka on a three-day official tour. With 113 Golden Lions wins at Cannes this…

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