Earning the trust of younger generations has become the critical factor for success in a crowded digital world, alongside the need for visibility. In today’s fragmented digital landscape, capturing the…
The average consumer receives between 3,000 and 10,000 commercial messages every single day. These messages can influence us to buy products we need or solve problems we didn’t even realise…
The advertising industry is undergoing a dramatic shift. Following years of speculation, Omnicom and Interpublic Group (IPG) have revealed the final steps of their historic merger, which will establish the…
Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…
Advertising has become so mainstream and widespread in modern society and business that it has become an uphill battle for brands to stand out from the dime-a-dozen advertising blades that…
A growing crisis in B2B marketing is the lack of alignment between marketing and sales teams, as revealed by a recent LinkedIn analysis. This disconnect, coupled with insufficient brand advertising…
Adidas and Nike, household names that have dominated the sports scene for decades, started with shoes catered to professional athletes and are now huge brands in sports that sponsor the…
Written By Tarana Tabassum Pia The advertising industry of our country, while growing, is providing more on the plate for consumers to choose from – opening even more doors for producers…
The last decade has seen mobile phones transform from being a single purpose communication device to an operating system of how we go about our day. It has simultaneously increased…
Cutting right to the chase, let's talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten…
Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always…
It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a…
Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire,…
In the perspective of concept, communication, consumer insights Members of marketing community have long debated the secret of making successful brand. Different brand building philosophies have been developed world wide…
Creativity and Spikes Asia Suppose you have ideas, but you have not acted on them. You will be called imaginative but not creative at all. Creativity comes when ideas are…