Digital Natives, Meet Your Ancient Hack: Daydreaming
Have you ever sat through a whole conversation nodding along, only to realise you hadn’t registered a single word? It might not be very good for your social image, but…
The Return of Brands: Creativity and AI Leading Marketing Trends in 2024
Brands Are Back—And They’re Driving Growth. Both the nature of the conversation and the mix of attendees gathered on the Croisette highlighted a shift back to brands this year. The…
DIGITAL BANKING CAN ACCELERATE ECONOMIC GROWTH
Bangladesh has already achieved milestones in the field of mobile financial services, and players like Nagad particularly have done a great deal to advance financial inclusion using state-of-the-art digital technologies.…
STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…
A DAY WITH BANGLADESH ON TWITTER
By Arafath Hossain A report published by Daily Star on December 1st, 2017 reported that according to Google’s record a total of 40 million people actively use the internet in…
COURSE ON DIGITAL MARKETING
Bangladesh Brand Forum, in association with Academy for Professional Qualifications and e-Career, introduces in Bangladesh the second batch of the course on ‘Digital Marketing’. Via this course, students will gain…
How does one deliver results by creating content?
A content is a front-line soldier for any venture, for any business. It's a content that allows us to put our efficiency and innovations to communications. A content is an…
Are We Using Mobile Advertising Effectively?
"What is the impact of mobile advertising? How do we expect it to make a change?" Questioning the technology and its ability to influence the digital platforms and lives of…
Interactive Experience: The Future of Brand Activation in Bangladesh
Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire,…
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Ovick Alam Talks About Digital Innovation for Last Mile [Interview]
BRAC launched the prestigious Manthan Digital Innovation Award (BMDIA) 2016, on 10 April, for the first time in Bangladesh. The award, an off-shoot of the Manthan Awards in India, promotes…
The Daily Star Strategy Master: Connect With the Top Employers
The Daily Star Strategy Master, an initiative of The Daily Star, is a strategy challenge competition that sought to bring together teams from undergraduate universities. The modality of the competition…
Embracing Womanhood for Brand Activation
Women’s Day has become an occasion celebrated by women of all ages throughout the world. Omera LPG, a brand in Bangladesh which is resolving energy crisis by providing the masses…
Dhaka University Marketing Club Hosts ‘Exploration With Experts’
Solution is not what attracts today’s youth; they are much more interested to align their knowledge and passion and pursue their dreams for a brighter future. However, the transition from…
Digital Marketing – the Holistic Approach
Michael Leander is an accomplished international marketing speaker. With more than 20 years of direct marketing experience – digital marketing since 1995 – Michael has been hands-on involved in just…
Grameenphone Presents Digital Marketing Summit 2015
Bangladesh Brand Forum (BBF) is organizing the second edition of Digital Marketing Summit (#DMS2015) to inspire and share the know-hows of online marketing. The day-long summit has been designed with…