REJUVENATING BRICK-AND-MORTAR

The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…

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Nation Branding
By Oliver1983 (Own work) [GFDL 1.3 (www.gnu.org/licenses/fdl-1.3.html)], via Wikimedia Commons

Nation Branding

Nation branding has become increasingly popular over the past two decades. It is hard to not be exposed to campaigns such as “Dubai: The Jewel in the Desert,” “Incredible India,”…

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