Earning the trust of younger generations has become the critical factor for success in a crowded digital world, alongside the need for visibility. In today’s fragmented digital landscape, capturing the…
In the UK, several heritage food and drink names are leaning on nostalgia. Walkers added two new flavors in 2024 after 20 years without change, while Nik Naks brought back…
In today's saturated market, where consumers are bombarded with countless brands vying for attention, the traditional approach of touting a superior product is no longer sufficient. The real shock? A…
Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…
In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly…
Brands Are Back—And They’re Driving Growth. Both the nature of the conversation and the mix of attendees gathered on the Croisette highlighted a shift back to brands this year. The…
In Dhaka, the vibrant colours of rickshaws and the scent of street food are everywhere. Many local brands use these everyday scenes in their logos and designs. A tea shop…
Simply put, customer experience is the cumulative perception of the brand or the company resulting from the customer's interaction. Therefore, great customer experience can mean meeting or exceeding the expectations…
The ongoing pandemic has forced most businesses to shut down or go to crisis mode. However, brands can still engage with customers and employees through communications. Businesses are investing in…
This year’s International Women’s Day was celebrated around the world with most countries standing for equality on the 8th of March. The theme for this year was ‘each for equal’…
Be it in shopping malls or online stores, we are always surrounded by large numbers of brands. Among them, we choose the products of those brands which we like or…