The Engagement Trap Marketers have always loved numbers. Clicks, likes, shares, impressions - they look neat on dashboards and make for convincing slides in boardrooms. Digital advertising supercharged this obsession…
In 2007, JPMorgan analyst Barton Crockett issued a statement stating that Netflix was facing tougher competition from Blockbuster than originally expected. In 2007, Netflix was facing a peculiar crunch situation.…
Earning the trust of younger generations has become the critical factor for success in a crowded digital world, alongside the need for visibility. In today’s fragmented digital landscape, capturing the…
In the UK, several heritage food and drink names are leaning on nostalgia. Walkers added two new flavors in 2024 after 20 years without change, while Nik Naks brought back…
May be in ’92 or ’93, the son-in-law from the family that owns a big conglomerate gave 2 cans of condensed milk to my mom. “Bhabi, our new product!”. My…
In the heart of South Asia lies a land stitched together by rivers, resilience, and revolutionary dreams—Bangladesh. For long, the narrative around this nation has been tethered to natural disasters,…
Let us start by asking ourselves some simple yet important questions- Are the products that we use every day manufactured in ethical conditions? Do the products create wastes that are…
Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power…
From the Great Depression to the recent COVID-19 pandemic, economic downturns have tested countless companies. While many have not only survived but thrived, many others ended up losing in the…