Every quarter, boardrooms in Bangladesh reverberate with questions like: How much sales did the campaign generate? What was the ROI? How much revenue was generated through Facebook ads? Marketing partners…
platform. The business was reasonable enough in its conception — audio content was growing, and the tools for navigating it were primitive. Then Apple added podcast management to iTunes in…
The gap between economic sentiment in emerging and developed economies is widening in 2026 — and for once, the optimism in the developing world may be grounded in something more…
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…
Advertising has always had a measurement problem. Brands could tell you how many people saw the campaign. They could tell you how many clicked. What they struggled to tell you…
BRAC Bank’s Corporate Digital Solution - CORPnet, the leading corporate internet banking platform, processed BDT 227,321 crore in 80 lakh digital transactions in 2025. The platform recorded 43% year-on-year growth…
In 2022, General Electric — once the most valuable company in the United States, a 130-year-old symbol of American industrial dominance — was worth $68.8 billion. It had spent decades…
Scroll through TikTok or Instagram today and you will quickly encounter a phrase that has quietly redefined modern shopping: "run, don't walk — I found a dupe." Whether it is…
Picture a Monday morning briefing at any mid-sized advertising agency in Dhaka — or Dubai, or Delhi, or Dallas. The brief is on the table. The campaign deadline is looming.…
In today’s fast-changing, technology-driven world, the CEO's responsibility has evolved far beyond managing business functions or driving profits. Modern CEOs must be visionaries, empathetic decision makers, and guardians of company…
In a world brimming with endless noise and shrinking attention spans, how does a brand create a message that not only gets heard but deeply resonates? In plain English, Apple…
In an increasingly competitive world, the ideal scenario is that brands with recognizability and loyalty enjoy customers who purchase from them regularly. Realistically, though, brand loyalty is still developing in…
Over the past ten years, marketers have been in love with personalization. The concept is rather simple: treat every customer as an individual, serve them with content unique to their…
For most of the last decade, brand purpose sounded like a global rallying cry. From saving the planet to fixing inequality, brands released glossy films, manifestos and pledges that painted…
Starting off with the notion that each individual is a "brand" with a unique selling point, the idea of personal brand has evolved over time and branched out into different…