Why 67% of Bangladesh’s Transaction Value Still Moves In Cash
A shopkeeper in Old Dhaka used to keep five QR stickers on his counter, one for each bank or wallet his customers might use. Since 1 July he has needed…
Do It Again: Why Repeating a Campaign Beats Launching a New One
Every marketer believes in wear-out. The idea is intuitive enough that it rarely gets examined: run an advertisement long enough and people stop noticing it, so you retire the thing…
The ROI Obsession: Can Brand Building Survive Quarterly Pressure?
Every quarter, boardrooms in Bangladesh reverberate with questions like: How much sales did the campaign generate? What was the ROI? How much revenue was generated through Facebook ads? Marketing partners…
NOT ALL PIVOTS ARE EQUAL: HERE IS HOW TO TELL THEM APART
platform. The business was reasonable enough in its conception — audio content was growing, and the tools for navigating it were primitive. Then Apple added podcast management to iTunes in…
Emerging Markets Are More Optimistic Than Developed Ones — and They May Be Right
The gap between economic sentiment in emerging and developed economies is widening in 2026 — and for once, the optimism in the developing world may be grounded in something more…
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…
When Creator Content Meets Retail Data
Advertising has always had a measurement problem. Brands could tell you how many people saw the campaign. They could tell you how many clicked. What they struggled to tell you…
BRAC Bank’s Corporate Digital Solution ‘CORPnet’ achieved BDT 227,321 crore transactions in 2025
BRAC Bank’s Corporate Digital Solution - CORPnet, the leading corporate internet banking platform, processed BDT 227,321 crore in 80 lakh digital transactions in 2025. The platform recorded 43% year-on-year growth…
Less Is More: The Strategic Logic Behind the Global Corporate Breakup Wave
In 2022, General Electric — once the most valuable company in the United States, a 130-year-old symbol of American industrial dominance — was worth $68.8 billion. It had spent decades…
When the Dupe Wins
Scroll through TikTok or Instagram today and you will quickly encounter a phrase that has quietly redefined modern shopping: "run, don't walk — I found a dupe." Whether it is…
Idea Saturation: Why Leaders Need to Say No to More Ideas
Picture a Monday morning briefing at any mid-sized advertising agency in Dhaka — or Dubai, or Delhi, or Dallas. The brief is on the table. The campaign deadline is looming.…
Decoding CEO: How leaders think?
In today’s fast-changing, technology-driven world, the CEO's responsibility has evolved far beyond managing business functions or driving profits. Modern CEOs must be visionaries, empathetic decision makers, and guardians of company…
Why Apple is winning: Lessons in Brand Building and Consumer Loyalty
In a world brimming with endless noise and shrinking attention spans, how does a brand create a message that not only gets heard but deeply resonates? In plain English, Apple…
The Cost of Poor Customer Experience
In an increasingly competitive world, the ideal scenario is that brands with recognizability and loyalty enjoy customers who purchase from them regularly. Realistically, though, brand loyalty is still developing in…
Why Personalization Fails and How Marketers Can Fix It
Over the past ten years, marketers have been in love with personalization. The concept is rather simple: treat every customer as an individual, serve them with content unique to their…