Your Aesthetic Is Now a Business Decision
How the visual language you use to express who you are — across your home, wardrobe, desk, and Instagram — became a driver of purchasing decisions, brand loyalty, and career…
The Expanding World of Buy Now, Pay Later
BNPL was sold as a smarter way to afford things you want. What the 2026 data shows is something different: it is increasingly how people afford things they need —…
The Vibe Shift in Marketing: Why Feelings Now Drive the Feed
Marketers have always chased the elusive question: what makes people care? For decades, the default answer was features and facts. Today, that answer feels almost obsolete. In 2025, the happening…
The Emergence of Esports in Bangladesh
Esports in Bangladesh has crossed a line that once looked impossible. On 13 July, the Ministry of Youth and Sports issued a gazette officially recognising esports as a sport. That…
Digital Panic Is Real: But You Can Take Back Control
The internet has become a utility just like electricity or running water in the era of hyperconnectivity. It has become a source of our working lives, social lives, finances and…
THE DIGITAL EXODUS: HOW SOCIAL MEDIA DECENTRALIZATION IS BREAKING MONOPOLIES
Most online discussions have occurred on a few social media sites for the past two decades. Their power looked unassailable. The question was not when a rival to Twitter or…
The Micromanagement Dilemma
In a world where the global economy is skyrocketing on a daily basis, the spectrum of management roles is acting in favour of businesses to keep the cogs running. Management…
No Hard Feelings: Love Capitalism and Valentine’s Spirit
Valentine's Day, sometimes criticised for its commercialisation, shows capitalism's complicated network of relations. From handmade love notes to pre-printed Hallmark cards, the exchange of gifts and thoughts on this day…
The Empathy Factor: How GenAI Is Reshaping Customer-Centric Strategies
The essence of the customer-centric pledge lies in personalisation, yet the emergence of GenAI has given rise to a paradox. By developing a brand identity, a company humanises itself and…
Why does your organisation fail at building brand values during this disruptive times?
“That's cute—but don't tell anyone about it.”- when Kodak engineer Steve Sasson invented the first digital camera in 1975, Kodak executives could not spare a better reply for the history…
Why Gen Z’s approval is important in today’s social media influenced world?
What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is…
Hi, Barbie!
‘I’m not Adventure Barbie, I’m Stereotypical Barbie!’ Margot Robbie in pink might’ve channelled stereotypical Barbie on screen, but the journey Greta Gerwig’s Barbie offers worldwide has been nothing less than…
From‘Pargoy’ to Jill Gorden TikTok and Its Power in the Attention Economy
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the pargoy dance trend (short for partai goyang or…
Social trends for APAC brands to keep pace within 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what brands should focus on this year. I usually start…
Two Sides of a Coin: The Love-Hate Relation of AI and Creativity
On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…