Late-Night in the Era of Realness: Can It Compete?
The modern talk show, once a monolithic beacon of shared experiences, now teeters on the edge of reinvention, trapped between its storied past and the unrelenting momentum of change. What…
ADVERTS That Are Diverted: How Influencers Are Changing the Advertising Game
Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…
Scrolling Paralysis: When the Swipe Never Stops
Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being…
Chorki just needs to keep doing what it’s good at, producing quality content: Zaraif Ayaat Hossain
Zaraif Ayaat Hossain is the Head of Strategy and Transformation at Transcom Ltd, one of Bangladesh’s largest and most diversified business conglomerates. Transcom’s businesses span across pharmaceuticals, food and beverages,…
The Rise and Fall of Buzzfeed News
Ever since media shifted online, things have been exciting. Back in the days when mail carriers used to deliver newspapers daily, agencies more often needed to compete with each other…
From‘Pargoy’ to Jill Gorden TikTok and Its Power in the Attention Economy
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the pargoy dance trend (short for partai goyang or…
International Women’s Day Campaigns by Brands in Bangladesh
International Women's Day is celebrated annually on March 8 as a focal point in the women's rights movement, bringing attention to issues such as gender equality, reproductive rights, and violence…
Social trends for APAC brands to keep pace with in 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what should brands focus on this year. I usually start…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…