Why Phone-Shot Ads Often Beat Studio Shoots
Picture two versions of the same ad. In the first, a crew of twelve fills a rented studio, the lights are the size of small suns and the model has…
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into the working capital of the global creative economy.…
Multisensory Branding How Sound, Motion, and Touch Are Becoming Core to Brand Identity
Mastercard dropped its own name from its logo. BMW hired Hans Zimmer to give its silent electric cars a voice. As media goes audio-first and screen-everywhere, the logo is no…
The Hybrid Future of Media Is Already Here
Once, the Media industry was in a loop of Traditional methods. But now times have changed: people are moving to online platforms such as YouTube, Facebook, and OTT services. In…
The Great Media Shakeup – Why Journalists and Publishers Are Building Their Future on YouTube
For a profession that was once built almost entirely on ink, paper, and the quiet hum of a newsroom, journalism today feels more like a survival sport. Every year, a…
Redefining Media in the Digital Age: Deepto TV’s Strategic Transformation
“At Deepto, we’re not just broadcasting—we’re story-building, brand-partnering, and future-shaping.” The New Reality for Broadcasters The Bangladeshi media industry is undergoing a structural shift. Audiences are no longer platform-loyal.…
Digital Panic Is Real: But You Can Take Back Control
The internet has become a utility just like electricity or running water in the era of hyperconnectivity. It has become a source of our working lives, social lives, finances and…
Streaming Ads Aren’t Plan B Anymore—They’re the New Strategy
At the end of 2024, Netflix confirmed that over 40% of its new users were opting for the ad‑supported plan. That figure sparked surprise across the industry just a few…
WHO AM I? THE IDENTITY CRISIS OF THE ALWAYS-ONLINE GENERATION
How have online communities affected our identity? I logged into my spam Instagram account, preparing to share a photo of myself that I like—a rare occurrence. My hair is on…
Beyond the Broadcast: The Rise of Sports Audio and the New Age Fan
Whenever it comes to sports, I feel like those of us who had our childhood in the 2000s witnessed the best era of sports fandom. Be it cricket, football, or…
Physical support to Digital
May be in ’92 or ’93, the son-in-law from the family that owns a big conglomerate gave 2 cans of condensed milk to my mom. “Bhabi, our new product!”. My…
CTV Is Here to Stay; And It’s Redefining Brand Engagement
In 2024, over 75% of U.S. households streamed video through Connected TVs. CTV isn’t just another screen. It’s a data-rich, performance-ready platform reshaping how audiences engage and how brands convert…
AI-Driven Ads Are Here—Is Your Brand Ready?
In early 2024, Vietnamese fashion brand Juno tested Meta’s AI-powered Advantage+ Shopping Campaigns against its regular ad strategy. The difference was stark. With deep learning in control, Juno saw a…
The Ad Fatigue Fix: How Social Platforms Are Innovating to Keep Audiences Hooked
In October 2024, a Harris Poll survey revealed a hard truth for advertisers: 59% of viewers reported that seeing the same ads repeatedly ruined their viewing experience. Half of them…
Digital Marketing in Malaysia: Strategies for Success in a Dynamic Landscape
ABSTRACT This article explores the strategies for mastering digital marketing in Malaysia, focusing on the retail industry, This article’s recommendations cater to retailers of various sizes, from small family-owned businesses…