NOT ALL PIVOTS ARE EQUAL: HERE IS HOW TO TELL THEM APART
platform. The business was reasonable enough in its conception — audio content was growing, and the tools for navigating it were primitive. Then Apple added podcast management to iTunes in…
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…
The Expanding World of Buy Now, Pay Later
BNPL was sold as a smarter way to afford things you want. What the 2026 data shows is something different: it is increasingly how people afford things they need —…
The Ramadan Economy: Bangladesh’s Biggest Consumer Season
THE MONTH THAT MOVES MARKETS On the evening of February 17, 2026, the crescent moon rose over Dhaka and Ramadan began. Within hours, the city had already transformed. The streets…
What it Takes to Tame Inflation: Bangladesh at a Policy Crossroads
The stark contrast between Sri Lanka's remarkable inflation control success and Bangladesh's persistent inflationary struggles offers an interesting case study in economic policy implementation. While Sri Lanka transformed from experiencing…
The Rise and Fall of Buzzfeed News
Ever since media shifted online, things have been exciting. Back in the days when mail carriers used to deliver newspapers daily, agencies more often needed to compete with each other…
“When You Buy Cheap, You Buy More” – Why is Everything Worse Now?
Remember when your parents used to say they only used to buy one specific thing and never bought its newest variant when it came out? And they would pass it…
How Does Dogmatism Influnces Your Consumer Behaviour?
The present narrative in consumer behaviour entails several perplexing components in the creation of a holistic value chain. The times whereby meticulous shifting of a brand’s story to a completely…
THE OMINOUS JUBILEE OF A DREADFUL WAR
March of 2023, marks the anniversary of the war between Russia and Ukraine. More than 365 days later, the conflict still rages with the world divided. No, the war still…
A Take On Bangladesh Economy In The Globally Difficult Year 2023
Since November 28, I have been unable to obtain a single letter of credit (LC). I run a solely import-based business. I typically had 7 to 8 LCs every month,…
How much can Global Trade endure?
Economists have already forecast that a recession is underway in 2023 with record high inflation rates. Despite this, global trade shows a beam of light with a slower but steady…
Russia- Ukraine War and its Impact on Global Economy & Branding
War and Peace have been the two constant phases of human history. With the advent of the modern state and global trade, a wartime situation has put more implications and…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
Ispahani Tea elevating brand impact with Facebook video ads
Source Httpool, 2021 Disclaimer: "Client-supplied ad campaign metrics are individualized. Other experiences and results achieved will vary."
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…