Liquid Death sells water like a heavy-metal album. Duolingo killed its own mascot. In an internet too crowded to notice the safe, calculated strangeness has become a serious growth strategy,…
Festival Representative, Cannes Lions International Festival of Creativity The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into…
How the visual language you use to express who you are — across your home, wardrobe, desk, and Instagram — became a driver of purchasing decisions, brand loyalty, and career…
A total of 134 outstanding creative campaigns and advertisements were honoured across 32 categories at the 14th edition of COMMWARD: Excellence in Creative Communication, presented by SMC Enterprise Limited and…
Under the warm Riviera sun, the 72nd edition of the Cannes Lions Festival of Creativity (June 16–20, 2025) felt like something more than a festival—it felt like a reunion of…
A Generation Unlike Any Before Today’s kids — the ones we call Generation Alpha — are growing up surrounded by screens and choices. From the time they’re toddlers, they’re swiping,…
In early 2024, Vietnamese fashion brand Juno tested Meta’s AI-powered Advantage+ Shopping Campaigns against its regular ad strategy. The difference was stark. With deep learning in control, Juno saw a…
Let’s think about a world where nothing goes to waste. Even the smallest element of organic or inorganic “waste” or the place we live or work in produces reusable energy.…
In our hectic, distracting culture, finding moments of quietude where one can sit and reflect upon one's thoughts can be like trying to find something intangible. Maintaining a journal is…
Imagine a digital marketing team at a mid-sized online retail brand, RetailEco, which heavily relied on third-party cookies to target prospective customers. For years, they used cookie-based trackers to follow…
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
Have you ever found yourself in a position where you are willing to talk to your co-workers but are unable to strike up a conversation? Failed to befriend others or…
The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty…
Networking - a word that often sends introverts running for the hills, or at least for the nearest quiet corner. The idea of mingling in a room full of strangers,…
Bangladesh Brand Forum hosted its flagship event, the 12th edition of Communication Summit, in association with The Daily Star and in collaboration with Cannes Lions International Festival of Creativity at…