The Consumer Sitting Across the Boardroom Table Is Changing
There is a new person sitting across every boardroom table. We don't always see them. They are not carrying board paper. They don't attend the product meeting. They are rarely…
The Break That Doesn’t Work
You finish something hard. Your brain has that pleasant scraped-out feeling, so you do what everyone does: you pick up your phone and scroll for five minutes. Then you put…
The Watch That Changes What You Eat New Research Says the Tracker Is Shaping Your Habits. The Trials Are Less Sure.
There is a claim making the rounds this year that sounds both plausible and slightly magical. NielsenIQ surveyed consumers across 17 countries in March and found that people who use…
Why Brands Sell an Era Their Customers Never Lived In
Kate Bush released Running Up That Hill in 1985. In the summer of 2022, after the song appeared in an episode of Stranger Things, it became one of the most-played…
Ask Better Questions: The most underrated skill in every room
Think of the last conversation that left you feeling genuinely good. The odds are the other person did not dazzle you with stories. They asked you things, and then they…
The Skill Nobody Lists on a CV but Everyone Notices
The thing that gets you trusted, kept, and promoted never makes it onto the page, and everyone sees it anyway. There’s one skill that decides who gets trusted with real…
The Executive Burnout Problem Athletes Solved
The modern executive has never been more optimised. There are sleep trackers on the wrist, magnesium by the bed, an ice bath in the garage, and a standing subscription to…
The Hardest Leadership Decision Isn’t Growth. It’s Reinvention
There was a time when business conversations in Bangladesh were largely about expansion. New factories. New markets. New product categories. New distribution footprints. Boardroom discussions revolved around growth targets, market…
Why Teams Overthink and Kill Great Ideas
Every good idea starts with energy. There is an inherent edge about it, something that engages people in the process. For some fleeting moments, it is pure potentiality. And then…
Digital Overload: Are We Consuming Too Much?
Scroll. Tap. Refresh. Repeat. To most of us, this sequence is instinctive; we do it without giving it any thought. From waking up to the blissful glow of a notification,…
The Psychology Behind Why We Procrastinate on the Important Stuff
Every Monday morning, millions of professionals arrive at their desks with the best of intentions. They have a list. They know what matters. And yet, by Friday afternoon, the most…
The Digital Leader’s Dilemma: Moving Fast Without Losing Your People
Digital teams and creative departments all over the world have been facing intense pressure to innovate quickly due to the boom in AI technology. Creative leaders and marketing people are…
How Emotional Intelligence Can Help You Overcome Imposter Syndrome
The Fraud Nobody Talks About Psychologists Pauline Clance and Suzanne Imes first named it in 1978 — the persistent, often paralysing belief that your achievements are not really yours, that…
ECONOMIC NATIONALISM IS BACK: What It Means for Global Brands
The Consensus Is Broken For thirty years, the big idea in global business was integration. Build where it's cheapest. Sell where demand is highest. Let the market sort out the…
Idea Saturation: Why Leaders Need to Say No to More Ideas
Picture a Monday morning briefing at any mid-sized advertising agency in Dhaka — or Dubai, or Delhi, or Dallas. The brief is on the table. The campaign deadline is looming.…
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