Opinion

Brand Purpose Needs a Number Attached to It

The World Cup Will Be Won Off the Pitch First

Why Teams Overthink and Kill Great Ideas

The Talent Shortage in an Increasingly Closed

The Agentic Web: What Brands Need to Rethink Now

Digital Overload: Are We Consuming Too Much?

The Strait of Hormuz Effect: How One Chokepoint Is Redrawing Global Trade

When the Dupe Wins

The Portfolio Generation

Understanding the Role of Culture in Business Transformation

The Brands in the Room: Who Really Holds Big Tech Accountable?

The Digital Leader’s Dilemma: Moving Fast Without Losing Your People

The Featured Snippet Trap: How Smart Brands Are Winning Zero-Click

The Squeezed Consumer: How Rising Costs Are Permanently Changing Buying Habits

THE RISE OF PASSIVE NETWORKING: And Its Quiet Erosion of Meaningful Professional Relationships

How Emotional Intelligence Can Help You Overcome Imposter Syndrome

How the US Trade Deal Reshapes Bangladesh’s Apparel Competitiveness

The Simulation Economy: Marketing in the Age of Digital Twins

The Real Question Behind Bangladesh’s LDC Graduation Delay

Why 2026 Could Belong to the Soonicorn

VOICE INTERFACES & EMOTIONAL DESIGN: New Frontiers for Brand Experience

Decoding CEO: How leaders think?

The Split Consumer: Why People Trade Down and Trade Up at the Same Time

Workplace 2.0: The Triple Aim of Future‑Ready Companies

Why AI Is Becoming the Operating System of Global Power Grids—and Where Bangladesh Stands: From predictive maintenance to renewable integration, artificial intelligence is transforming how electricity flows—leaving developing nations at a crossroads

Why 2025 Marked a Turning Point for Bangladesh’s Banks: Record NPLs, landmark mergers, and sweeping reforms reshape a sector long plagued by political capture

Bangladesh’s Export Volatility and RMG Dependence in a Slowing World Economy “The RMG sector made Bangladesh a global player but over-reliance now risks making it a hostage to global shocks.”

As Global Gold Prices Soar, What It Means for Bangladesh: Record-breaking demand, geopolitical hedging, and a global supply chain that bypasses South Asia’s informal markets

Designing Affordable Premium: How Brands Win Through Small Luxuries: The strategic intersection of aspiration and accessibility reshaping consumer markets from New York to Dhaka

Why Viral AI Video Is Becoming Big Tech’s Next Battleground OpenAI, Google, and Chinese Giants Race to Dominate the Future of Content Creation

Bangladesh’s Remittance Lifeline: How $30 Billion Averted Economic Crisis in 2025

Why Apple is winning: Lessons in Brand Building and Consumer Loyalty

Can AI Be Asia’s Next Growth Engine?

Vodcast vs Short Ads: Which One Delivers Better ROI for Brands in 2026?

Bangladesh’s Gig Economy: The Promise and Precarity of a Million-Worker Revolution

The Hybrid Future of Media Is Already Here

How Singapore Became the Most Efficient Startup Engine on Earth: How a tiny city-state built Asia’s most powerful innovation ecosystem—and what Bangladesh can learn from it

Micro-Markets: Why Global Brands Are Designing Products for a One-Kilometre Radius

What the 2025 Global Carbon Budget Reveals About Our Climate Future

Brand: The soul of a business

More Than Exercise: Relational Meanings of Mobile Fitness App Use Among Married Men in Ghana and Its Implications for Digital Lifestyle Innovations

Gen Z Wants Trust, Employers Want Accountability: Can Both Win?

Strategic Alignment of Marketing Technology: A Conceptual Framework for Capability Building in Malaysian Firms

Why Personalization Fails and How Marketers Can Fix It

“Solve Real Pain Points and the Market Will Reward You”: Insights from Syed Mohammad Kamal

Strings vs. Silk Roads: Bangladesh’s Financing Crossroads

Combining SEO, AEO and Performance Marketing: Building powerful brands in the AI-age in Bangladesh

Inside ICEBTM 2025: Prof. Mamun Habib on Research, Relevance, and Global Reach

Why Nike’s “Why Do It?” Feels Like Its Most Honest Campaign Yet

Can AI Fix the World’s Growing Waste Crisis?

What 3% Global Growth Really Means in an Unsteady World

The Shift from “We” to “Me”: What 2025 Demands from Brands

Inflation’s Double-Edged Sword: Why Stable Prices Still Hurt Bangladeshi Consumers

Tariff Wars and Geopolitical Conflicts: Impacts on Bangladesh’s Exports

Patterns Behind the AI Boom Across Generations and Economies

Reskilling over replacement in the AI era

The New Great Game in the Bay of Bengal: How Bangladesh Became a Geopolitical Pivot

The fashion industry’s contribution to climate change through methane emissions

When Training Fails: Lessons From the Corporate Classroom

How B2B Marketers are Approaching the Rise of Agentic AI

Persuasive Marketing: How Brands Win with Rapid Testing

The Nexus Method: A Smarter Way to Organise Ideas, Projects, and Decisions

Decoding Netflix: A Case Study In Customer-First Innovation

META SUPERINTELLIGENCE LABS: THE FUTURE OF AI—OR ANOTHER COSTLY MIRAGE?

Surviving the Modern Workplace: Fatigue, Burnout, and You

AI and Advertising: Who Really Profits in the Age of Automation?

MOTION IS NOT ABOUT MAKING THINGS MOVE

BIGGEST AD AGENCY MERGER EVER: THE FUTURE OF ADVERTISING IS CONSOLIDATED—AND HIGHLY REGULATED

VIETNAM IS BUILDING THE FUTURE OF WORK—HERE’S HOW

What 523 Trillion Plastic Straws Say About Our Future

GEO Is the New SEO: How Creatives Can Stay Visible in the Age of AI

Bangladesh’s FY2025–26 Budget: A Struggle for Balance

Fractured Globalisation Is Redefining Branding—Are You Ready?

The Case for Good Stress: The Health Revolution You Haven’t Heard About

To Flight ‘Z’ Or To Fight

Culture Over Coffee Mugs: How to Turn New Hire Energy into a Lasting Competitive Advantage

What a Hyperfixation Really Is

Securing Bangladesh’s Economic Lifelines: Policy Priorities for Remittance and Reserve Sustainability

Google Ends Opt-Out for Third-Party Cookies: A Strategic Pivot Point for Marketers

Why Most D2C Brands Hit a Growth Ceiling — And How to Break Through It

Understanding the FDI Constraints in Bangladesh

THE PSYCHOLOGY OF OVERSTIMULATION: TOO MANY NOTIFICATIONS, TOO LITTLE PEACE

Settle in and Go Deep: How Monotasking Hits All the Right Spots

Why Listening Should Be a Core Leadership Competency?

The Future of Design is Regenerative, and It Starts Now

A New Dawn? The Potential Economic Benefits of a Ukraine Peace Deal for Bangladesh

Trade Efficiency: The Key to Bangladesh’s Post-LDC Export Success

A Look into Foldable Phones: The Emerging Essential for CEOs and Business Leaders

When Caring Takes a Toll: The Silent Struggle of Empathy and Compassion Fatigue

Bangladesh in 2025: Economic Challenges and the Road Ahead

Turning Seaweed into Sustainable Plastic Alternatives

Agricultural Renaissance: The Role of Startups in Bangladesh’s Agricultural Evolution

The Power of Value-Driven Comments: A Proven LinkedIn Strategy for Job Seekers

Late-Night in the Era of Realness: Can It Compete?

THE INTELLIGENT AGE: REVOLUTIONISING HUMANITY, ONE ALGORITHM AT A TIME

Eco-Conscious Branding: How Ethical Sourcing is Reshaping Business Practices

Investigating the Boundaries of Computation in Quantum Frontiers

Scroll, Snap, Share, Repeat: The Hidden Impact of Social Media on Teen Mental Health

Early Bird vs. Night Owl: Which One Wins the Sleep Battle?

Inequality in Focus: What Capitalism Has Done Right—and Wrong